#ok2cry
Overview
Augmented by an online sticker generator, #OK2CRY is a sticker campaign advocating facing our true feelings and crying if we want to, no matter what the reasons and emotions are — sad, happy, angry, moved… #OK2CRY strives to promote self-consciousness and mental health.
:/ Generative Graphics, Sticker Campaign
:/ Personal Project
:/ 2021
Mission
Cry if you want to! It is ok to be vulnerable sometimes! Crying is cathartic and a way to lift yourself up. Let's cry, be true to our feelings, and be a strong person!
Who
Target audiences are young to mid-aged groups who shed a tear from time to time for various emotional reasons and in different situations. they are open about their feelings and willing to share. They want to be true to their feelings and don't dismiss their own feelings out of vulnerability or embarrassment.
Concept
People may cry out of different reasons, and the emotions vary from person to person. To make the stickers and the campaign more related to target audiences’ personal experience, I would design and program
a user-facing generator where users can choose their reasons/feelings of crying to generate customizable typographic and illustrative stickers
with the affordances of algorithm - Customized & Automated & Generative & Interactive.
Design
Tears drop from eyes, that’s how we cry, and so I used the shape of an eye as the outline of the sticker. The iris of the “eye” would be generated according to users’ choices of the main emotions they cry. Every emotion is beautiful and worth being acknowledged.
Sticker Generator
In the sticker generator, users can select the main emotions of their crying to customize the sticker based on their own experience.
Customize your own #OK2CRY stickers and cry as you like
Now let’s bring
it to the world
A sticker poster was printed out to share with fellows and more
Ongoing Collections
